Healthcare experience
After years of working in health and personal care CPG, the move into healthcare advertising was a natural one. I’ve since had the opportunity to work at some of the best healthcare agencies in the business on a variety of HCP and DTC accounts. Along the way, I’ve garnered experience at every touch point, from high-level campaign concepting to the detail-oriented work of copy supervision.
Deutch NY: Creative Direction/Copy for generic DTC Alzheimers website supporting Novartis (Exelon Patch)
Havas H4B: HCP conceptual work for Veltassa Pitch
McCann Health: DTC conceptual work for Breztri TV campaign
FCB Health: DTC copy supervision for Kesimpta
Closerlook: Associate Creative Direction for DTC Vyvgart Launch
Frog Design: Creative Direction and Copy for a mobile app serving cancer patients
Havas H4B: HCP Group Copy Supervisor on Veltassa and Korsuva; DTC Group Copy Supervisor on Veozah
Havas CX/Arnold: DTC Group Copy Supervisor on launch campaign rollout and first year tactics for Beyfortus. Provided additional support for the Beyfortus HCP team at Havas Life NY as needed.
Jacques Madison: HCP Group Copy Supervisor supporting work on pre-launch tactics for a new product in the oncology space.
Since most healthcare work product is confidential and proprietary, I’m unable to publish it here.
Please contact me directly to view samples or for references from my colleagues at these agencies.